Hair Products

Where to Buy ‘Curly Girl Friendly’ Hair Products in the UK

If you’ve recently started following the curly girl method and you live in the UK, you may be finding it hard to purchase curly hair products on the high-street that are ‘curly girl friendly’.

When I first started following the curly girl method, I realised that, when shopping in my local high-street stores, my choices were very limited. I began my journey by purchasing products from Shea Moisture, Cantu and Bouclème (online).

In recent years, however, awareness around naturally derived, free-from hair products has increased, and stores like Boots and Superdrug are now stocking a wider range of ‘CG friendly’ products. On top of this, I’ve also discovered some great online stores that offer a selection of free-from-nasties products.

To find out where I buy my curly hair products from in the UK, keep reading…

*Not every product from every brand featured in this list is ‘curly girl friendly’, so please do your own research before purchasing*

UK High Street Stores for Curly Hair Products


If you're an Advantage Card holder, you'll be glad to see that Boots is top of this list. The health and beauty retailer seems to be stocking more and more sulphate, silicone, and all-other-nasties free products. 

Some of the brands stocked, both in-store and online include:


The UK's second-largest health and beauty retailer (behind Boots, of course), Superdrug also stocks a variety of 'curly girl friendly' hair products for a range of curl types.

The majority of the brands Superdrug stocks can also be found in Boots, but not all:

UK Online Stores for Curly Hair Products


Naturalistic Products stocks a massive range of CG approved products – including brands you thought were only available in America! These include:


Kiyo Beauty (previously known as Beauty By Zara) is another goldmine of a store that stocks a whole range of 'CG friendly' products. If you live in the Essex area, they also have physical stores in Grays and Romford. They stock pretty much the same brands as Naturalistic Products, and some of these include:


Look Fantastic is a popular online beauty retailer that stocks a tonne of famous beauty and haircare brands. Some of the brands featured on Look Fantastic include:


Content Beauty & Wellbeing predominantly stocks organic skincare and beauty products, along with natural haircare products, sustainable clothing and more. Alongside the website, they also have a physical store in Marylebone, London.

At the moment, Content stocks Bouclème and Innersense - two brands that use quality, naturally derived ingredients.


Amazon UK has a brilliant range of products available - my favourites can be found in my Amazon store! It's always best to check the seller out on Amazon/check with the brand that they have stockists on Amazon to make sure you're buying a legit product.


Naturisimo is another online store similar to Content Beauty & Wellbeing. The retailer stocks a range of ethical, sustainable products from hair and beauty to clothing and nutrition. Some of the 'CG friendly' brands currently featured on Naturisimo include BriogeoBouclème and Innersense.


ASOS is hands down my favourite place to buy everything from shoes and clothes to beauty products and accessories. In fact, about 99% of the clothes I wear are from ASOS. My little legs and I live in its petite section!

The online retailer is always expanding its brand repertoire, and now stocks a selection of haircare products, featuring the likes of Shea Moisture, Cantu and plenty of handy hair accessories from Tangle Teezer and Invisibobble!

UK Curly Haircare Brand Websites

As well as online retailers that sell a range of curly hair products, there's also a lot of small UK brands that sell their products online. It's great to support brands by purchasing directly from their website, and, often, they'll offer discounts for people who sign up to their newsletter or through various campaigns.

Here are some UK based, smaller curly haircare brands, with links to their websites:



Mahogany Naturals

Jim and Henry

Flora and Curl

Only Curls London

'Curly Girl Friendly' Ingredients Checker

We've all been there - standing in a shop, staring at the back of a product and wondering what on earth the ingredients list means. Is it CG friendly? What's Glycerin? Well, luckily for us, there's a couple of online CG ingredients list checkers.


curlsbot-logo and are both great resources for curly girls and guys - regardless of how long you've been on your journey. I use both websites time and time again (each displays info differently), but I'm also aware they can't be 100% accurate, 100% of the time. For this reason, I'd always recommend carrying out your own research alongside using these resources if you're not sure on a product!

I really hope you found this list helpful, and that you've gained some suggestions on where to purchase curly hair products in the UK. Please do let me know if you have any favourite UK curly hair product stockists or brands that I've missed off the list, and I'll be sure to add them!

Leave a Comment